ADKDD’17- Proceedings of the ADKDD’17

Full Citation in the ACM Digital Library

Blacklisting the Blacklist in Online Advertising: Improving Delivery by Bidding for What You Can Win

• Yeming Shi
• Ori Stitelman
• Claudia Perlich

Attribution Modeling Increases Efficiency of Bidding in Display Advertising

• Eustache Diemert
• Julien Meynet
• Pierre Galland
• Damien Lefortier

Anti-Ad Blocking Strategy: Measuring its True Impact

• Atanu R. Sinha
• Meghanath Macha
• Pranav Maneriker
• Sopan Khosla
• Avani Samdariya
• Navjot Singh

MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding

• Xiang Chen
• Bowei Chen
• Mohan Kankanhalli

Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn

• Tingting Cui
• Lijun Peng
• David Pardoe
• Kun Liu
• Deepak Agarwal
• Deepak Kumar

Optimal Reserve Price for Online Ads Trading Based on Inventory Identification

• Zhihui Xie
• Kuang-Chih Lee
• Liang Wang

Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising

• Sougata Chaudhuri
• Abraham Bagherjeiran
• James Liu

Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions

• Flavian Vasile
• Damien Lefortier
• Olivier Chapelle

A Practical Framework of Conversion Rate Prediction for Online Display Advertising

• Quan Lu
• Shengjun Pan
• Liang Wang
• Junwei Pan
• Fengdan Wan
• Hongxia Yang

An Ensemble-based Approach to Click-Through Rate Prediction for Promoted Listings at Etsy

• Kamelia Aryafar
• Devin Guillory
• Liangjie Hong

Profit Maximization for Online Advertising Demand-Side Platforms

• Paul Grigas
• Alfonso Lobos
• Zheng Wen
• Kuang-chih Lee

Deep & Cross Network for Ad Click Predictions

• Ruoxi Wang
• Bin Fu
• Gang Fu
• Mingliang Wang