Blacklisting the Blacklist in Online Advertising: Improving Delivery by Bidding for What You Can Win
Attribution Modeling Increases Efficiency of Bidding in Display Advertising
Anti-Ad Blocking Strategy: Measuring its True Impact
MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding
Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn
Optimal Reserve Price for Online Ads Trading Based on Inventory Identification
Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising
Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions
A Practical Framework of Conversion Rate Prediction for Online Display Advertising
An Ensemble-based Approach to Click-Through Rate Prediction for Promoted Listings at Etsy
Profit Maximization for Online Advertising Demand-Side Platforms
Deep & Cross Network for Ad Click Predictions